Aēsop
Transforming Aēsop into a digital organization
︎ Goal
Aēsop, a skincare product company, serves a certain customer which appreciates a wide array of natural skin and hair products, typically in the premier price range. Aēsop wanted to provide a digital platform for its current and potential customers so that they can see the entire product lineup, save certain items to inquire about and purchase at brick-and-mortar stores. Additionally, the product would provide Aēsop distributors with a dashboard and digital tool kit to grow their business.
︎ Challenge
Aēsop serves a cliente who has already heard of the brand and its products: either through repeat customers, through influencer marketing or through word-of-mouth. Since Aēsop’s brick-and-mortar stores are in large cities with a lot of foot traffic, management understood that many “window shoppers” are intimidated to approach a store where, seemingly, they must be educated on the products. As a higher level strategy to diffuse this customer intimidation, an approach was to revamp the e-commerce experience: when passing customers see the physical store or hear about it elsewhere, those customers have a chance to be informed about the brand - easing them into Aēsop’s ethos. Additionally, near-field communication technology would enable interested potential customers to “scan” the product and research into it.
︎ Role
Design, Responsive Web Design
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