Flight Deck


Empowering users to grow their business


︎ Goal
Within the client’s eCommerce division, there is a team of Category Managers (CM) and Specialists (CS) who are dedicated to perfecting their category performance and creating a better shopping experience for our customers. The Flight Deck team is committed to building a platform for our CMs and CS’s to leverage digestible information, diagnose problems, prioritize tasks and take actions proactively. Designing Flight Deck, my goal is to make our users’ lives easier while holding them accountable to create business impact and achieve personal values.



︎ Role
Together with our product managers and engineers, I’m working on workflows that help users take actions efficiently to solve issues and improve their way of managing business using Flight Deck. I’ve also been designing various dashboard features and data visualizations in Financial Performance, Pricing, Assortment, Inventory, Marketing and Customer insights.

In addition, I’ve been collaborating with the design lead on the overall experience (onboarding; notifications; loading, error and empty states etc.), and contributing to the design system.

We don’t have a dedicated user researcher on the team, so I’ve also been pairing with the product team to conduct user studies and leveraging user insights to inform designs.

I work with the multi-functional team in understanding our users and shaping the product to make useful information easily accessible, create intuitive workflows, reduce anxiety, ensure flexibility, provide just-enough guidance, and eventually - build trust and help our users feel more accomplished at work.
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